Every now and then, a new breastfeeding trend takes off online, usually fueled by a catchy TikTok video or an Instagram reel that makes it look easy, glamorous, and oh-so-efficient. Lately, one of the hottest topics I’ve been hearing from patients (and seeing on social media) is the idea of pumping or breastfeeding intensively for six months—just long enough to build a freezer stash big enough to feed your baby for a whole year.
Sounds tempting, right? Work double-time up front and then cruise through the second half of the year without having to breastfeed or pump? On the surface, it makes sense. But as we unpacked on episode 50 of The Boob Business Podcast, there’s a lot more to this plan than meets the eye.
I sat down with Katie, one of our IBCLCs here at Milk Diva, to have a real, unfiltered conversation about what this plan means for your body, your baby, and your mental health. Spoiler: it’s not as simple as it looks on TikTok.
Katie pointed out that many moms bring this plan up during their very first consultation, sometimes when their baby is just a week old. The pitch is simple:
You get to provide 100% breastmilk for your baby’s first year.
You don’t have to be tied to your pump or your baby 24/7 for 12 straight months.
You might even go back to work without stressing about pumping at the office.
I’ll admit, if you’re in those exhausting first few weeks (where breastfeeding feels like a round-the-clock marathon), the idea of front-loading the work and being “done” by six months sounds pretty appealing. But here’s the kicker: breastfeeding doesn’t actually keep getting harder as time goes on. In fact, for most moms, it gets easier.
One of the biggest misconceptions we hear is that babies’ milk needs keep climbing as they grow—20 ounces at 2 weeks, 30 ounces at 3 months, 40 ounces at 6 months, and so on. That’s simply not how it works.
Katie explained it beautifully: by about 3 weeks postpartum, most babies max out at 25–30 ounces of milk per day. And that number doesn’t really change, even as they get older. What does change is how efficiently they feed, how long they go between feedings, and eventually, how much solid food they’re taking in.
So if you’re producing enough for your baby in those early weeks and you maintain that, you’re already set. There’s no need to trick your body into thinking you’re feeding twins just to stockpile a freezer full of milk.
Now let’s talk about oversupply. On TikTok, it gets glamorized—freezers full of neatly labeled milk bags, parents feeling secure that their baby will “never run out.” But oversupply is not the dream it’s made out to be.
Here’s what often comes with it:
Gassy, refluxy babies who struggle with a firehose letdown.
Plugged ducts and mastitis (and trust me, mastitis feels like the flu hit you like a truck).
Increased risk of breast abscesses that sometimes require surgery.
Chronic nipple pain from all the extra wear and tear.
Mood swings and hormone crashes from pushing your body into twin-level milk production.
Your baby doesn’t just need your milk—they need you. And if you’re constantly sick, sore, or emotionally drained, that matters.
This is something most TikTok reels don’t touch on. When you push your body to produce milk for two, your hormone levels shoot up higher than normal. Big hormonal shifts like this are a known trigger for postpartum depression, anxiety, and even thyroid disorders like Hashimoto’s.
And then there’s the nutritional toll. Every ounce of milk you produce is full of calories, protein, calcium, iron, vitamin D, and more. If you’re doubling production, those nutrients are coming from somewhere—your bones, your teeth, your bloodstream. Unless you’re working with a perinatal nutritionist, a standard prenatal vitamin isn’t going to cut it.
Even if you do manage to build up a giant stash, there’s no guarantee your baby will drink it. Some moms have what’s called high lipase milk, which means the taste changes after freezing (sometimes turning soapy or metallic).
I’ve seen families put months of effort into filling their freezer, only to discover their baby refuses thawed milk. Devastating. That’s why I always recommend testing a small batch before you commit to feeding your freezer.
And don’t forget—freezers fail. Power outages, tripped breakers, or even a door left open can mean hundreds of ounces lost overnight. It happens more often than you think.
Let’s say you do it—you pump like crazy for six months and fill your freezer. Now what? Most moms think they can just stop. But weaning off that kind of production doesn’t happen over a weekend.
If your body thinks it’s feeding twins, suddenly halting that supply puts you at very high risk for mastitis, engorgement, and painful clogged ducts. Realistically, you’d need at least two months to gradually taper down. Which means if your goal was to be “done” by six months, you’ll likely still be pumping at eight.
Here’s something I wish more parents knew: breastfeeding often becomes much easier after those first few months.
By six months, many babies can finish a feed in under 10 minutes. Night feeds usually decrease. Breasts regulate supply. And once solids are introduced, milk demands actually start to go down.
In other words, the “hardest” part of breastfeeding is usually the beginning. If you can make it through the early weeks (ideally with support from a lactation consultant), the second half of the year can be surprisingly smooth and even joyful.
Look, I get why this idea has appeal. For some parents—especially exclusive pumpers who already have an oversupply—it may even happen naturally. But for most families, the risks outweigh the rewards.
The better path? Take it week by week. Focus on the small wins, get support when you need it, and give yourself permission to find what works best for you and your baby. Progress, not perfection.
Katie and I went deep on this in Episode 50 of The Boob Business Podcast. We covered:
The real milk needs of babies at each stage
How oversupply affects your baby’s feeding
Hormone shifts, nutrition drain, and mental health risks
Freezer stash pitfalls and high-lipase milk
Long-term breast health (yes, what they’ll look like later matters!)
Why the second half of breastfeeding can actually be the best part
🎧 Listen to the full episode on Apple Podcasts, Spotify, or your favorite podcast player.
Bottom line? Don’t let TikTok set your feeding goals. Your body, your baby, and your mental health deserve more than a viral trend.